The Trenches isn't just a position on the field, it's a mindset. Whether you're diving for a ball, grinding through finals, or battling on the line, the unseen work starts here.
Building Resilience In
Jerry DeLoach
Founder & Head Coach
"The Trenches" isn't just for football linemen. It is a mindset for anyone who does the hard, unseen work. Jerry DeLoach learned these lessons in the NFL, but now he teaches them to athletes of ALL sports.
Whether you are diving for a ball on the court, grinding through study sessions, or battling on the line of scrimmage, you are in the trenches. We build the resilience to stay there and win.
Universal
Application of Discipline
500+
Minds Hardened
Comprehensive development for the body, mind, and lifestyle.
Sacramento, CA
Jerry DeLoach specializes in elite development for football linemen, but the principles of leverage, power, and discipline apply to any athlete ready to work. Private and small group sessions available.
$0.99/mo
The physical game is played on the court, but the real battle happens in your head. MENTOR99 provides the daily structure to stay locked in when the pressure hits. Armor your mind.
Wear the Mindset
Comfortable, durable hoodies and tees for the athletes doing the work and the parents supporting them. From the sideline to the gym, represent the trench spirit.
Real talk from the trenches. Interviews with vets, coaches, and elite performers about the grit it takes to win in sports and life.
EPISODE 042
The Price of Greatness